Whether you have a well-established business or setting up a new one, you will always need the right platform to market. And today, social media is undoubtedly the best way to market a business. However, there are several social media platforms; among them, TikTok has been the most influential ever since it became popular during COVID-19. TikTok influencer marketing can be a game changer for any business today!
TikTok attracts audiences from all age groups and languages. That’s why it is the most downloaded social media platform today. Plus, it is a vast platform with over a hundred thousand content creators from the United States and many more globally. So, no matter the niche of your business, you can easily find an influencer that is the best match for it.
So, let’s tell you how TikTok influencer marketing can help you grow your business and how to leverage it to your benefit.
What is TikTok Influencer Marketing?
TikTok influencer marketing means using TikTok influencers to promote your products or services on TikTok. The real aim is to build an image of your brand in the eyes of the audience through their favorite TikTok influencers. As influencers highly influence their audience, they consider almost everything they try or recommend.
TikTok influencers create challenges in the form of short videos that mostly last 15-30 seconds. The challenges can be any type, from a dance to makeup or a transition video. The biggest TikTok influencers use hashtags to engage their audience, create trends, and even reach more comprehensive numbers.
TikTok influencer marketing brings notable results for brands globally, encouraging more businesses to opt for influencer marketing besides affiliate marketing.
7 Steps to Create Tiktok Influencer Marketing Campaigns
Creating the right campaign to run the best TikTok influencer campaigns for businesses is crucial. You can create a TikTok influencer marketing campaign for your brand by following these seven simple steps.
1. Set Your Campaign Goals
The first and foremost step is to set the goals you seek from the campaign; decide whether you want more leads or to spread the word about your brand or any other target you have in mind.
Apart from that, you must know your expectations from the influencer. Also, decide how long you want to run your TikTok influencer marketing campaign. Make sure you document everything so you will not miss a thing while discussing it with the influencers later.
Your campaign goals can include plenty of things, including the most important ones we discussed. When you’ve set goals, they will help determine which type of campaign can work best for your business; choose any TikTok campaign type, from sponsored posts, product reviews, and affiliate content to giveaways and hashtag challenges.
2. Set Your Campaign Budget
When you have a clear vision, including the type and goals of your TikTok influencer marketing campaign, it will be easier to decide on a budget. However, deciding on a budget can vary based on a few aspects. For instance:
- Type of campaign
- The audience size of the influencers
- Number of influencers you’re going to partner with
- Time frame and number of posts during the campaign
All these facts will affect the budget of the best TikTok influencer campaigns for your brand. So, don’t keep the budget too tight if you are willing to partner with the biggest TikTok influencer in your niche.
3. Find the Best Suitable Influencers
This is the most vital step to get the results you’re seeking from TikTok influencer marketing. Look for the best active TikTok influencers to work with you on your campaign. A thorough research is essential to ensure their audience matches your target audience. Plus, it will be even better if they’ve prior experience in your business niche. Consider the best tools and techniques for influencer identification.
In addition, consider researching if they’ve previously worked with any brand and the content quality in those campaigns. This will help you verify whether or not you’ll get the desired results. You will also have an idea of what you might sign up for in the future.
4. Contact TikTok Influencers
The next step is to contact TikTok influencers to discuss your campaign; influencer marketing hubs are one of the most popular means of connecting to influencers besides their social media accounts.
Start reaching out to the influencers and ensure that your first impression counts. Incorporate the following essential details in your initial email or message,
- Introduce yourself and your business
- Give a slight idea of your campaign
- Ask for their rates and previous experience
You can add anything more if you want, but it must not go off-topic. This initial contact will greatly impact the influencer and will play a significant role in starting the collaboration.
5. Discuss and Finalize the Project Details/Contract
Next, discuss the contract in detail, including budget, time frame, and how you expect the results to turn out. Also, clearly state what type of content you’d expect from the influencer. However, always ask for their ideas and suggestions regarding what they think would work best; it is essential to leave room for creative ideas and changes for the content creator.
If you need to deliver products to your influencer partner for your TikTok influencer marketing campaign, provide them beforehand. The products must reach the influencer’s doorstep at least two weeks prior to the date of posting. This will give them enough time to generate quality and creative content.
In addition, discuss anything related to the collaboration you want to clear in advance. For instance, repurposing of the video content and the deadline for the delivery. If you ever want to repurpose the created video content, add it to the contract so you can use it later in other forms like images or short snippets without any issues.
6. Measure the Results
When the campaign is still running, keep monitoring the quality and performance of the content. You can check the post’s views, comments, and shares to understand the audience’s engagement better. If the influencer provides your website link, it will also increase website traffic. Gather all this information and discuss anything you’d want to share with your influencer partner.
Benefits of TikTok Influencer Marketing
TikTok is an excellent source of influencer marketing, and it can leverage your business in various ways. Here are a few of the countless benefits of TikTok influencer marketing,
Easily Reach Target Audience
TikTok is the simplest way to reach your ideal audience through an influencer they love and appreciate. For many people, your brand will be a new name, and it is most likely to leave an excellent first impression of your brand to them.
A Fast Way to Reach Wider Audience
TikTok is a huge and top-rated social media platform with plenty of content creators and an even more massive audience. So, surely influencer marketing ideal for startups will help you reach a broader audience faster than you think.
When you collaborate with the right influencer, it will get the audience who will be interested in your products or services. This will generate leads, increase website traffic, and increase business.
Increased Brand Awareness
Without social media, brand awareness is the most challenging step for businesses. However, when an influencer posts about your brand on TikTok, their followers typically go through your business account. This will gain you frequent followers and eventually increase your brand’s popularity on the platform.
Builds Trust on Audience
Audiences not only love but trust the influencers they follow. That’s why when their favorite influencer recommends your services to their audience, it creates a certain level of trust in your brand. So, with TikTok influencer marketing, you don’t need to start from zero to gain your target audience’s trust.
Things to Consider When Collaborating with TikTok Influencers
Following are the few but most important things to consider when you collaborate with a TikTok influencer to market your business:
- Ensure that their audience matches your target audience at all costs.
- Consider their previous campaigns and inquire if the influencer has a prior experience in your niche.
- When going through the influencer’s account, closely examine the audience engagement in the comments section. It will give you an insight into how their audience takes in their words and will help you make the final decision.
Brands Using TikTok Influencers for Marketing
Today, when the benefits of TikTok influencer marketing are crystal clear in front of the whole world, brands globally are using the best TikTok influencer campaigns, including many big names too. Have a look at a few of the brands leveraging TikTok and its wonders.
- Calvin Klein
- Apple Music
- Netflix
- Chipotle
- Pepsi
- Red Bull
- Fenty Beauty
Conclusion
It is now evident how TikTok influencer marketing can help grow a business for the better. The above-discussed steps will help you create a TikTok influencers campaign without a hitch. The only thing you have to do is to choose the right influencer for your campaign and use the platform wisely. If you still find the process difficult, our TikTok marketing experts at Kubico can help. Get in touch with us for queries and consultation.
Many brands use TikTok to market their business, so why not you?