Lorem ipsum odor amet, consectetuer adipiscing elit. Felis conubia efficitur justo parturient, bibendum in parturient rutrum. Sagittis luctus dictum pharetra vitae per litora consectetur imperdiet primis. Velit parturient eleifend ridiculus lacinia dapibus? Faucibus efficitur eros velo.
all of the benefits
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programmatic advertising
Lorem ipsum odor amet, consectetuer adipiscing elit. In blandit facilisi euismod porta tempor morbi maecenas. Pellentesque sociosqu felis nascetur congue sociosqu. Lacus sapien habitasse vehicula lacus parturient cras. Habitant finibus efficitur risus montes, eleifend facilisi ipsum. Cras parturient sed sociosqu.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam primis ac felis aliquam pharetra. Senectus vulputate a cursus dapibus eu.
Lorem ipsum odor amet, consectetuer adipiscing elit. Felis conubia efficitur justo parturient, bibendum in parturient rutrum. Sagittis luctus dictum pharetra vitae per litora consectetur imperdiet primis. Velit parturient eleifend ridiculus lacinia dapibus? Faucibus efficitur eros velo.
all of the benefits
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam priis.
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Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
programmatic advertising
Lorem ipsum odor amet, consectetuer adipiscing elit. In blandit facilisi euismod porta tempor morbi maecenas. Pellentesque sociosqu felis nascetur congue sociosqu. Lacus sapien habitasse vehicula lacus parturient cras. Habitant finibus efficitur risus montes, eleifend facilisi ipsum. Cras parturient sed sociosqu.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam primis ac felis aliquam pharetra. Senectus vulputate a cursus dapibus eu.
Lorem ipsum odor amet, consectetuer adipiscing elit. Felis conubia efficitur justo parturient, bibendum in parturient rutrum. Sagittis luctus dictum pharetra vitae per litora consectetur imperdiet primis. Velit parturient eleifend ridiculus lacinia dapibus? Faucibus efficitur eros velo.
all of the benefits
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam priis.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
programmatic advertising
Lorem ipsum odor amet, consectetuer adipiscing elit. In blandit facilisi euismod porta tempor morbi maecenas. Pellentesque sociosqu felis nascetur congue sociosqu. Lacus sapien habitasse vehicula lacus parturient cras. Habitant finibus efficitur risus montes, eleifend facilisi ipsum. Cras parturient sed sociosqu.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam primis ac felis aliquam pharetra. Senectus vulputate a cursus dapibus eu.
Lorem ipsum odor amet, consectetuer adipiscing elit. Felis conubia efficitur justo parturient, bibendum in parturient rutrum. Sagittis luctus dictum pharetra vitae per litora consectetur imperdiet primis. Velit parturient eleifend ridiculus lacinia dapibus? Faucibus efficitur eros velo.
all of the benefits
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam priis.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
programmatic advertising
Lorem ipsum odor amet, consectetuer adipiscing elit. In blandit facilisi euismod porta tempor morbi maecenas. Pellentesque sociosqu felis nascetur congue sociosqu. Lacus sapien habitasse vehicula lacus parturient cras. Habitant finibus efficitur risus montes, eleifend facilisi ipsum. Cras parturient sed sociosqu.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam primis ac felis aliquam pharetra. Senectus vulputate a cursus dapibus eu.
Lorem ipsum odor amet, consectetuer adipiscing elit. Felis conubia efficitur justo parturient, bibendum in parturient rutrum. Sagittis luctus dictum pharetra vitae per litora consectetur imperdiet primis. Velit parturient eleifend ridiculus lacinia dapibus? Faucibus efficitur eros velo.
all of the benefits
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam priis.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
programmatic advertising
Lorem ipsum odor amet, consectetuer adipiscing elit. In blandit facilisi euismod porta tempor morbi maecenas. Pellentesque sociosqu felis nascetur congue sociosqu. Lacus sapien habitasse vehicula lacus parturient cras. Habitant finibus efficitur risus montes, eleifend facilisi ipsum. Cras parturient sed sociosqu.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam primis ac felis aliquam pharetra. Senectus vulputate a cursus dapibus eu.
Lorem ipsum odor amet, consectetuer adipiscing elit. Felis conubia efficitur justo parturient, bibendum in parturient rutrum. Sagittis luctus dictum pharetra vitae per litora consectetur imperdiet primis. Velit parturient eleifend ridiculus lacinia dapibus? Faucibus efficitur eros velo.
all of the benefits
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam priis.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
programmatic advertising
Lorem ipsum odor amet, consectetuer adipiscing elit. In blandit facilisi euismod porta tempor morbi maecenas. Pellentesque sociosqu felis nascetur congue sociosqu. Lacus sapien habitasse vehicula lacus parturient cras. Habitant finibus efficitur risus montes, eleifend facilisi ipsum. Cras parturient sed sociosqu.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam primis ac felis aliquam pharetra. Senectus vulputate a cursus dapibus eu.
Lorem ipsum odor amet, consectetuer adipiscing elit. Felis conubia efficitur justo parturient, bibendum in parturient rutrum. Sagittis luctus dictum pharetra vitae per litora consectetur imperdiet primis. Velit parturient eleifend ridiculus lacinia dapibus? Faucibus efficitur eros velo.
all of the benefits
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam priis.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis, venenatis molestie vivamus
programmatic advertising
Lorem ipsum odor amet, consectetuer adipiscing elit. In blandit facilisi euismod porta tempor morbi maecenas. Pellentesque sociosqu felis nascetur congue sociosqu. Lacus sapien habitasse vehicula lacus parturient cras. Habitant finibus efficitur risus montes, eleifend facilisi ipsum. Cras parturient sed sociosqu.
Rutrum nisi sed mi nascetur augue commodo luctus nostra magnis. Venenatis morbi molestie vivamus tortor torquent accumsan pretium in. Ex tempor pellentesque purus eleifend ligula dui sapien. Arcu neque congue sit magna sapien bibendum. Arcu himenaeos lacus elit phasellus sapien venenatis libero. Vitae massa fames nascetur sociosqu aptent vehicula, tempus felis. Porttitor ultrices habitasse lacus diam primis ac felis aliquam pharetra. Senectus vulputate a cursus dapibus eu.
Content marketing has become an essential tool for businesses looking to reach and engage with their target audience. However, creating effective content marketing strategies can be a challenging task, particularly in today’s ever-changing digital landscape. That’s where design thinking comes in – a set of mindsets and design activities that foster collaboration to solve problems in a human-centered way.
The speaker, with over 10 years of experience in designing and developing content marketing strategies, combined with an MBA in marketing and a Master’s in customer experience and innovation, is well-positioned to discuss how design thinking can help validate initiatives and develop minimal viable products that resonate with the audience. The speaker also emphasizes that design thinking is not just useful for product development but can also help validate content marketing strategies.
Phases of Design Thinking for Content Marketing
The speaker suggests using a four-phase process of discovery, define, develop, and deliver to build content marketing funnels. These phases allow you to understand the user’s needs and experiences through research, enabling you to clearly articulate the problem based on the gathered insights. You can furthermore use this information to develop solutions and test them with users to gather feedback that will help you refine and improve the developed solutions. We’ve shared the process in detail in this article, as explained by the speaker.
Phase 1: Discovery
In the discovery phase, the goal is to uncover pain points, gains, and barriers that customers experience. The pain-gain-barrier framework used in a pain point discovery workshop is an effective way to develop powerful content for all phases of the customer journey. The answers obtained are then organized into clusters of ideas and themes that form the foundation for building content.
Phase 2: Define
In the define phase, the speaker recommends creating content that guides prospects through the awareness, consideration, and decision stages of the sales funnel. At the awareness stage, content should focus on building trust with prospects by showing them how to solve their pain points without selling products. For the consideration stage, content should help the reader consider the solution and show them how it can help them reach their goals efficiently. At the decision stage, content should overcome internal barriers to adoption and demonstrate social proof.
Phase 3: Develop
In the develop phase, the speaker emphasizes the importance of starting with written content, which is relatively cheap to produce, and validating its engagement before investing in other types of content. The author suggests promoting content through search and Google Partners as it targets people who actively search for specific information, rather than social media users who may not be as engaged. They advise keeping messaging consistent throughout the content journey to avoid high bounce rates, and prioritizing traffic sources based on bounce rates and engagement metrics.
Phase 4: Deliver
Finally, in the deliver phase, the speaker stresses the need to test the content over time to evaluate its effectiveness continually. They suggest creating a ranking system based on ease of production and impact to identify which ideas to prioritize.
Final Words
In conclusion, design thinking is a powerful approach that can help businesses create effective content marketing strategies. By following a four-phase process of discovery, define, develop, and deliver, businesses can build content marketing funnels that resonate with their audience, deliver value, and drive business objectives. It’s essential to start with written content, validate engagement before investing in other types of content, and continually test content to evaluate its effectiveness. By using design thinking and seeking help when needed, businesses can create effective content marketing strategies that stand the test of time.
While everyone tells you to optimize your website and content, nobody tells you how. Honestly, it’s simple; you need the expertise and the right SEO optimization tools.
Content optimization takes time and effort but is worth every penny. Using the right tools can help you optimize your site and ensure that your content is suitable for the search engine.
In this article, we have compiled the best SEO optimization tools free for you to boost your website visibility. So, let’s get started!
Best SEO Optimization Tools & Techniques
1. Google Ads Keyword Planner
You ask an SEO expert their favorite keyword research tool, and Google Ads Keyword Planner is among the top answers. If you wonder why, we’d say “who doesn’t like good SEO optimization tools online for free?”
Google Ads Keyword Planner is easy to use, even if you have no SEO knowledge. Enter a keyword or search term, select a location, and search; it will give you hundreds of related keywords. This free tool also provides you insights into metrics like:
Search volume
Competition
Three-month change
Year-on-year change
Top-of-page bid
Keyword Planner is one of the best SEO optimization tools that offer a wide range of filters to ensure you get exactly what you want. While it gives you quick keyword suggestions, you need to run an ad campaign to get exact search volumes.
2. Google PageSpeed Insights
Typically, businesses believe content optimization is restricted to finding and using keywords in your content. However, page loading speed plays a critical role in increasing session duration. Google PageSpeed Insights helps you analyze your website’s speed on multiple devices, including mobile and desktop.
Entering the URL into Google PageSpeed Insights gives your website’s speed insights ranking between 0 and 100. It also shows suggestions to solve the issue. What’s better than that, huh?
3. AnswerThePublic
Finding adequate long-tail keywords can be among the most challenging parts of SEO. That is where SEO optimization tools like AnswerThePublic come to the rescue.
AnswerThePublic gives you question-based titles and long-tail keywords for your blog. It allows you to create content on topics your audience is interested in. The website gives you a graphic with over 150 keyword ideas within seconds.
Though this tool is free for three searches every day, you will need to purchase a plan to use it more often; choose from monthly, annual, or expert plans.
4. Yoast SEO
Yoast SEO is one of the simplest SEO optimization tools free, especially for on-page SEO. It has a WordPress plugin and online content analysis feature for users’ convenience.
Add your content to the online content analyzer to get insights on the content’s SEO metrics. Yoast SEO also eliminates the use of a keyword density analyzer by providing details on keyword density. Besides keyword density, it also checks the content and highlights:
Content length
Readability
Meta description optimization
Transition word density
Passive voice sentences
5. Rank Math
While Yoast SEO is one of the most popular SEO plugins, many bloggers prefer Rank Math instead.
Besides on-page SEO, it provides data from Google Analytics 4 and Google Search Console in your WordPress dashboard. You also get Schema Markup and details on 404 errors. It is perfect if you like all-in-one tools that save time and offer efficiency.
The basic version is free, but you can get advanced features by upgrading to the paid version.
6. Semrush Site Audit
Besides content optimization, site audit is critical to improving your site’s SEO. Semrush Site Audit is among the most widely used SEO optimization tools online; it helps understand your website’s performance. The tool is free for a hundred pages per month and you can get the paid version to expand your limit.
The best part is that it also tells you how to fix the highlighted problems. Click “Learn More” next to the error to check the solution.
7. Ahrefs Webmaster Tools
Are you looking for a complete tool to analyze your website’s SEO? Ahrefs has got you covered!
Ahref’s Webmaster tools help you monitor your website’s ranking and SEO. It also gives you insights on other websites that are similar to yours. These SEO optimization tools help you run a complete analysis of your website to detect over 100 SEO problems. Plus, you get to know what causes the problem and how you can fix it. That’s a one-stop solution!
8. Ubersuggest
Ubersuggest is a super helpful tool for finding long-tail keywords. You can search for keywords on Ubersuggest by entering a target keyword or URL. New accounts get three free searches per day. However, you can upgrade your package by getting a paid subscription.
They also have a Chrome extension that gives insights into a website’s domain authority. Get further details into your website to improve its SEO.
9. Search Response
The next on our list of SEO optimization tools is another similar to AskThePublic. Search Response also gives you question-based queries you can use as blog titles. However, it brings you related questions from Google’s PAA (People Also Ask) section instead of analyzing various sources. You will also get group topics similar to the keyword you are searching for.
10. CVWIQ
Talking of smart SEO optimization tools, CVWIQ also makes it to the list!
CVWIQ is a website speed analysis tool. But it does not only work when you run it. Instead, it continuously monitors your website’s performance and updates you through email. This free service notifies you of website speed through emails, so you can fix it.
You also get a weekly summary of the website speed to help you realize recurring issues.
11. Google Trends
You might be wondering, “Another tool by Google?” Isn’t it ideal when optimizing your content for Google itself?
Google Trends helps you build the base for content optimization by providing information regarding trending topics. This free tool by Google gives you popular topics, trends, and comparisons over time. Add your topic of interest and region to find related trending keywords.
12. Ahrefs’ Backlink Checker
Backlinks are critical to off-page SEO, and obtaining backlinks can be challenging; but not with Ahref’s backlink checker. It is one of the best SEO optimization tools for off-page SEO.
You can find backlink opportunities by pasting your competitor’s URL to obtain details like:
Number of backlinks
Most common anchor
Domain rating
URL rating
Five most linked pages
This tool is free for the first 100 backlinks you analyze.
13. SimilarWeb
SimilarWeb tells you how much traffic your website gets with traffic sources and locations to help you with competitor research. It also gives you engagements, traffic, top pages, etc. So you can use it to analyze your site deeply. Moreover, it provides data for shared keywords, web traffic data, and five results for each metric.
SimilarWeb is available for Chrome, Edge, Opera, and Firefox.
14. Seolyzer
Seolyzer is a free SEO tool that helps you understand how search engines view your website. It offers log analysis and free site crawling. The tool also shares page speed performance and analyzes error codes.
Besides identifying poor response time, HTTP status codes, mobile and desktop responsiveness, it helps you discover your most crawled pages.
15. Google Mobile Speed Test
Today, most users browse on their mobile phones. Thus, Google has adopted mobile-first indexing. Google Mobile Speed Test is among the most helpful SEO optimization tools & techniques. It analyzes your website’s responsiveness to mobile audiences to improve reach and engagements.
Add your website’s URL to Google Mobile Speed Test to check the issues. It shows problems like small text, clickable elements, and wider content with accurate solutions.
16. Moz Local Listing Score
Online presence is inevitable to businesses today, even if you do not sell online. Thus, Moz Local Listing Score is an effective parameter for understanding your website’s appearance on the search engine. You get data from over ten sources, including Google and Facebook. The best part is that it also gives you solutions to the problems.
However, you can benefit from this SEO optimization tool only if you are based in the UK, US, or Canada.
17. Google SERP Snippet Optimizer Tool
Your meta title and description don’t only impact the search engine’s perception of your content but also the users’. People do not like messy or too-long titles and descriptions. So, if you are looking for SEO optimization tools to fix it, Google SERP Snippet Optimizer is the one for you.
Add your title, meta description, and URL into the given space. It will show how your content will appear in SERPs. Tweak and modify until it meets SEO criteria.
18. Streak
If you have not heard of Streak, you’re missing a gem!
Streak is a simple Chrome extension that acts like an in-built CRM in your email. So you can get data directly without using any additional SEO optimization tools. Additionally, it enables you to send personalized messages to specific groups. It has free and paid options to choose from; pick what suits your needs.
19. Hunter
Link building is one of the most important aspects of off-page SEO. However, finding the right places to ask for backlinks can be challenging.
Hunter finds professional email addresses relevant to your business. Thus, you save time and effort in finding potential leads for back linking. The free version offers 25 monthly searches; upgrade to a paid version for more.
20. Short pixel
Website optimization is not only about optimizing content. It also includes ensuring that the images are search-engine-friendly. Shortpixel is a helpful tool that compresses and resizes your images so they load faster and conveniently.
You can experiment with different settings to see what looks the best for your website. Additionally, this tool optimizes your media library automatically.
21. Google Analytics 4
Google Analytics 4 (GA4), previously Google Analytics, is not exactly an SEO tool. Yet, it makes it to the list.
This free tool by Google is undoubtedly one of the best SEO optimization tools. It helps you understand your organic data stats and session duration to analyze SEO success. Plus, you can leverage heat map testing for visualizing click data. GA4 also gives you other information like:
Traffic sources
Bounce rate
Page speed
Audience demographics
Furthermore, combining GA4 with Google Search Console makes it even more powerful.
22. Google Search Console
The last on the list of our best SEO optimization tools online is Google Search Console. This Google tool tells you what the search engine thinks of your site. It gives you constant website analysis and error reports. You can conduct an SEO analysis to build an SEO strategy or revamp your existing content marketing plan.
Google Search Console gives you details on keywords, mobile responsiveness, indexing, metrics, and errors. It’s an all-rounder!
Combining GA4 and Google Search Console compiles your data in one place to help you identify improvement areas conveniently.
Final Words
SEO optimization tools are essential to increasing organic traffic to your website by ensuring search engine optimization. They help you analyze and fix issues in your website’s on-page and off-page SEO. Besides helpful tools by Google itself, others for keyword research and back linking are an amazing help.
So, are you ready to boost your website’s online presence with SEO optimization tools & techniques?
While Google Analytics (now GA4) has been used for a long time, now businesses also understand the benefits of Google Tag Manager to make work easy.
However, most people are confused about the differences between Google Tag Manager vs. Google Analytics and their relationship.
Do both tools offer similar benefits, are they the same? Do you need both of them?
To clear the confusion, we will discuss everything about GTM and GA in detail in this blog.
Google Tag Manager Vs. Google Analytics
Google Analytics analyzes everything about your website, from the leads count to their interaction. At the same time, Google Tag Manager notifies you when a lead clicks on a link. While GA needs tagging to function correctly, GTM makes tagging a simple task.
GA can play its role in website analytics and digital marketing only when you place a tracking code on each page of your site. This tracking code or JavaScript code snippet catches every interaction on each page of your site and then instantly sends the data to GA. You can check these insights on GA at any time.
But that’s just the tip of the iceberg. Keep reading this detailed article on Google Tag Manager vs. Google Analytics to learn the differences between Google Tag Manager and Google Analytics, their benefits, drawbacks, and more.
What are Google Tag Manager and Google Analytics Used for?
GTM and GA are both Google products, and they have proved to be fruitful since their launch. Both tools play a vital part in digital marketing and website analysis. We’ve explained Google Tag Manager vs. Google Analytics Difference in detail.
Role of Google Analytics in Digital Marketing and Website Analytics
Google Analytics helps in collecting data across all pages of your website or app. It analyzes everything on your site, such as the most popular page, ideal time for increased traffic, and user interactions. It catches all the details about the people who visit your website, including their locations and details of the web browser they are currently using.
GA gives you a closer look at the user interaction on your site. You will know which page gets the most attention and from which page users are bouncing off. With a detailed report on every user interaction, you can quickly discover possible improvements and eventually fill the required gaps on your site for a better customer experience. It means that this detailed website analysis, as a result, helps in digital marketing.
Google Analytics Features
Google Analytics tell you about:
The time that your site gets most of the traffic.
Number of users that visited your site at any specific time during the day.
Location and browser details of each lead.
Pages that get the most daily, weekly, or monthly visitors.
The page with the highest bounce rate.
Amount of time users are spending on your website.
Every little interaction of users on your site, from clicks, searches, and saves to scrolls, downloads, purchases, and more.
Role of Google Tag Manager in Digital Marketing and Website Analytics
When using GA, you may want to know how many people clicked on a specific link or how many of them used a particular feature on your site. To use such different features, you must add different tags (tracking codes) on each page, which is quite complicated. Most people get it messed up when placing different tags; that’s where Google Tag Manager comes into play.
Rather than using manual efforts to place GA codes on your website and then fire corresponding tags, take the simple route through GTM. The combination of Google Tag Manager vs. Google Analytics works excellently together, as it can make things straightforward for you. The easy-to-use, user-friendly dashboard of GTM helps with easy tagging on sites and apps.
Not just GA, Google Tag Manager can help you add tags for any other apps and marketing tools, including Facebook and X (previously known as twitter). You can add all the tags in GTM and let it show its magic of tracking every user event with its tags, triggers, and built-in variables.
Each tag defines the events and activities it tracks, triggers track specific events, and fires the needed corresponding codes/tags based on the user events. After that, the variables collect all the user events input in one place when each code is run.
When all this manual effort of placing tags and firing corresponding tags can be tricky as well as time-consuming, Google Tag Manager makes it incredibly easy for your site and marketing team. You only have to add all the tags in the GTM interface once and for all.
Google Tag Manager Features
It eliminates need to manually add codes for different tools on each page of your app or website.
GTM manages all the tagging for you, and you can edit the existing and add new codes from its user-friendly interface.
It tracks all the user events.
GTM triggers fire corresponding tags based on user events.
It also helps you track conversions by notifying you when new customers click a link.
Google Tag Manager Vs. Google Analytics: What is the Difference?
GTM and GA are both different and independent tools and can’t eliminate the need to use the other, so there is actually no direct comparison between the two because of their unique roles. Still, for an easier understanding of the features both tools offer, below are the Google Tag Manager vs. Google Analytics differences:
Google Tag Manager
Google Analytics
GTM tracks detailed user events
GA tracks user interactions on-site
Its primary purpose is to manage tags and snippets
Its primary purpose is tracking quantitative website analysis in detail
GTM collects user data through built-in variables
GA helps pinpoint the gaps for better website performance with its detailed website analysis.
GTM is a tool to manage tags of multiple apps, websites, and marketing tools, including Google Analytics
You must add GA tags (JavaScript code snippets) to your site to use its features.
Adding tags through GTM is relatively straightforward
Adding GA tags for different tasks on your site without GTM can be trickier
It also notifies when a new customer (lead) clicks any particular link
It gathers user’s locations and web browser details
GTM makes editing or removing existing tags and adding news tags quite simple
GA simplifies gathering user data
Google Tag Manager fires corresponding tags based on user events. For instance, when a user clicks a Facebook Ad, it will fire a Meta Pixel tag
Your team might need to manually fire a code after detecting a user event. For instance, the team has to fire a Google Ads tag when a user clicks an Ad.
In a nutshell, Google Tag Manager helps in easy tagging for different apps and tools like Facebook, Google Ads, and Google Analytics. On the other hand, Google Analytics is a tool to analyze quantitative website events, including clicks, scrolls, downloads, and all other customer interactions. Thus, instead of Google Tag Manager vs. Google Analytics, combining them can be a game-changer!
FAQs
Can Google Tag Manager and Google Analytics work together?
Google Tag Manager vs. Google Analytics can work as a great pair. Many people use this tool combo on their websites for better website analysis and digital marketing. You can get all the user interaction details from GA; add tags on GTM and use tags, triggers, and variables for the required purposes.
What are the pros of using Google Tag Manager?
Google Tag Manager makes managing tags a simple task for people who are familiar with tags, JavaScript snippets, tracking, and analytics. You can add numerous codes on GTM for different tasks and apps. It can set tags for each task and fire a resulting tag based on user clicks and interactions. It also notifies you the moment a new user clicks on any specific link.
What are the cons of using Google Tag Manager?
There are no such drawbacks of GTM unless you’re nearly unfamiliar with the concepts of tagging, firing corresponding tags, and website analysis. It can be a tricky tool to use for people who are new to the tagging procedure. Also, some other simple tools are available to help with new or small websites and apps.
Are Google Tag Manager vs. Google Analytics the same?
No, GTM and GA are different tools, each offering a distinct set of features. While Google Analytics tracks quantitative website analysis, including user interaction details, Google Tag Manager deals with tagging for numerous sites, apps, and marketing tools. So, it makes it clear that GTM and GA are not competing tools and are not capable of replacing each other.
How do Global Site Tag vs. Google Tag Manager compare?
Google Site Tag and Google Tag Manager are related to tagging, but they are still different in many ways. They are different in terms of functionality and user interface, but the primary difference is their access to marketing tools. While gtag.js is only compatible with Google marketing tools, GTM has access to every possible third-party marketing tool. In addition, Google Site Tag doesn’t offer a graphical user interface like GTM.
Conclusion
The significant differences between Google Tag Manager and Google Analytics make complete sense as none of them can replace the other with their built-in features. In contrast, when it comes to performance, Google Tag Manager vs. Google Analytics can work as a great combination. Their different set of features make tagging and, eventually, marketing simple. When added in GTM, the numerous tags help the tool track user events and fire corresponding tags accordingly. This way, GTM helps in quick and efficient marketing.
