Local SEO

Local SEO: The Complete Guide to Success

Local SEO is critical to all businesses, especially with a physical location. This article brings you the best local SEO tips and tools for high ranking.
1 2 3 4 5
See More

Advertising

Contextual advertising is a term that refers to a range of targeting methodologies used in online advertising. Ned Dimitrov, the VP of Data Science at Stacked App, and Yang Han recently discussed the two main types of online targeting: behavioral and contextual. Behavioral targeting uses stored or historical data, while contextual targeting targets the user based on the particular page they are currently reading. Contextual targeting can use categories, keyword targeting, or newer methods, including AI-based or human-controlled algorithms
Read More

Advertising

Chris Sutton, the founder of S’ajoutent IO, is a mastermind when it comes to creating viral content for social media platforms such as TikTok, Facebook, and Instagram. He has developed a three-step content system that he uses to create multiple $1 million viral ads that transcend multiple demographics and have high engagement and fast revenue growth. Sutton’s cardinal rule is turning $1 into $3, and he explains the proven principles of direct response advertising that help him achieve this.
Read More

impact of Web 3.0 on the beauty industry

The beauty industry has always been at the forefront of innovation, constantly adapting to changing consumer behavior and preferences. With the pandemic shifting the focus towards mental health, sustainability, and clean beauty, the industry is now exploring the impact of Web3.0 on its landscape. In a recent tactical session, Myra Genovesi, founder and president of MGM Power, and Vic Sheridan, founder of Vic Beauty, discussed how Web3.0 is reshaping the beauty industry by creating a decentralized and permissionless web. This new web allows creators to engage with consumers through avatars, NFTs, and virtual goods, providing unique experiences for the consumers.
Read More
Scroll to Top