Video production

The beauty industry has always been at the forefront of innovation, constantly adapting to changing consumer behavior and preferences. With the pandemic shifting the focus towards mental health, sustainability, and clean beauty, the industry is now exploring the impact of Web3.0 on its landscape.
In a recent tactical session, Myra Genovesi, founder and president of MGM Power, and Vic Sheridan, founder of Vic Beauty, discussed how Web3.0 is reshaping the beauty industry by creating a decentralized and permissionless web. This new web allows creators to engage with consumers through avatars, NFTs, and virtual goods, providing unique experiences for the consumers.