Campaign Setup

Campaign Setup: Google Ads, Email, TikTok, and more

Today, advertising is critical to running a business, especially when you can leverage AI for advertising. Whether you are a clothing business, restaurant, or software house, advertising boosts your business tremendously. So, it is important to understand ad campaigns and how to leverage ads to reach more people. While website optimization strategies help bring organic traffic, campaign setup helps direct potential customers to your business.

This article tells you how to set up an email marketing campaign, Google Ads, TikTok ad campaign, and more. You will also get tested campaign-setting ideas and tips from experts.

Google Ad Words Campaign Setup for Beginners

Google Ads is Google’s PPC (pay-per-click) platform that allows businesses to run their ads on Google. Google search and display ads are the most common types of Google Ads. Furthermore, you can advertise on YouTube through Google Ads. They can help you in multiple ways:

  • Increase brand awareness
  • Maximize leads
  • Boost conversions
  • Bring people to your store

Google Ad Words Campaign

But how can you set up an ads campaign? Here’s the guide to Google Ad Words campaign setup for beginners:

Create a Campaign

Go to your Google Ads account and click on the Campaigns section that shows you the drop-down menu. Select “New Campaign” from the menu to start working on your new Google Ads campaign setup.

Choose your Objective

The first step to creating an effective Google Ads campaign is defining the objective or goal. Your chosen objective will lead to the next questions in the campaign setup. You can pick from options like:

  • Sales
  • Leads
  • Website Traffic
  • Brand Awareness and Reach
  • Product and Brand Consideration
  • Local Store Visits and Promotions

Choose the Type of Campaign

Next, choose the campaign depending on the type and placement of your ad. Google offers a wide array of ad-type options, including:

Ad type Format Location
Search ads Text Google search results
Display ads Image Search results, Email inboxes, Google Display Network (GDN) websites
Shopping ads Product listings Shopping tab, search results, Gmail inboxes, GDN
Discovery ads Carousels Gmail inboxes, Discover tab, and What to watch next on YouTube
Local ads Text/ image YouTube, Google Maps, websites
App ads Combination of text, image, video, or HTML5 elements Google Play, YouTube, mobile devices, AdMob Discover, and apps
Performance max Text/ image/ video/ carousel/ product listing Search results, Shopping tab, Gmail inboxes, YouTube feed, and What to watch next

Design Campaign

Selecting the campaign is followed by setting it up by adding details like adding a name, selecting a schedule, and specifying a location. It helps Google show the ad to the audience you want to reach.

Set your Budget

After you add the campaign details, select your budget for the ad campaign. Set an average daily budget to manage your ad spend. Google’s ability to provide you with the best results by modifying the budget makes it one of the best online advertising platforms.

When a high ROI is predicted, Google optimizes your campaign spending for high-traffic days. So, the ad spent some days is less than the daily average, while it is more on other days. Also, you can change the average daily budget whenever you want.

Select Bidding

Now, you will see bid types to select from and recommendations for bidding focus according to your campaign goal. It helps you create campaigns that suit your objective. Google offers two types of bidding:

Manual bidding: Google asks you for the maximum cost-per-click (CPC) for every keyword. The bidding amount could be lower than the maximum amount you mentioned.

Automated bidding: Conversely, Google recommends a suitable CPC budget according to the keyword. Make sure to monitor the bidding so as not to overspend gigantically.

Add Assets

Some ads like search ads, discovery, video, and performance max campaign setup allow you to add additional information. You can give a phone number, website link, or directions along with your main ad content. These pieces of information are seen to increase the ad’s CTR significantly.

Create Ad Groups

Every ad campaign has ad groups targeted toward the same goal. You can create multiple ads with the same properties, contributing to the same end goal. For example, shopping campaigns can group related products.

Choose Targeting

Targeting is the most critical element of Google Ad campaign setup to reach the right audience. You can broaden or narrow the target audience in this section. While your ads will reach a large number of people with broad targeting, it might mean higher ad costs and lower ROI.

Furthermore, you can also leverage keywords, locations, devices, and topics to target a particular audience. However, you may not be able to choose specific target groups in some ad types like Performance Max.

Google Ads Campaign Setting Ideas and Tips

  • Focus on more than just types of campaigns to promote your business. A healthy Google Ads account has multiple ad campaigns to ensure better results.
  • Design attractive visuals and text for your ads that compel users to take action.
  • Use keyword research tools to find keywords based on monthly search volume to reach the right target audience.
  • Always consider the average CPC when selecting keywords for your business.

How to Set Up an Email Marketing Campaign

Studies show smartphone users prefer to receive brand communications via email. So, a successful email marketing campaign leads to high open rates, clicks, and potential conversion. But it is more than writing an email and sending it to a bunch of people.

Email Marketing Campaign

A result-oriented email marketing campaign requires you to collect and arrange data, create compelling copies, and ensure you do not end up in spam or promotions. Learn how to set up an email marketing campaign here:

Collect Data and Design an Email List

The first step to creating an email campaign is having a list of the people you will send emails to. You can send emails to existing clients and potential customers or leverage AI lead generation to find emails to target.

While you must target as many people falling in your category of interest as possible, it is suggested that you avoid people who have not shown interest in the past.

Select an Email Marketing Service

Now, you need to select an email marketing campaign tool to send the emails to hundreds of recipients simultaneously. You can choose from various free and paid options, each suitable for a different magnitude; popular names include Mail Chimp, Brevo, ActiveCampaign, and Keap.

CRM tools help you reach thousands of people at once through automation, saving you time. You can set triggers and actions based on those triggers to send a particular email to a specific group of people.

Get to Copywriting

Now it’s time to focus on the most important element of an email campaign setup – copywriting.

Copywriting is the art of creating interesting pieces of writing that compel readers to take action. Your email marketing campaign can be successful when the campaign-setting ideas outsmart competitors and convert readers into customers.

Design a unique template or take inspiration from the best in the business. Add elements that help you stand out while ensuring they don’t scream advertisement.

Always send the emails from a professional email address, keep it simple, and add a few images depending on your chosen style. Also, pick a casual signature to connect to the readers informally. Alternatively, hire a copywriter or marketing agency for best results if you’re new to email marketing.

How to Run Ads on TikTok?

Now that you know Google Ad Words campaign setup for beginners and How to set up an email marketing campaign, it’s time to dive into the social media world.

Facebook, Instagram, Twitter, and TikTok are favorites among marketers for social media advertising. TikTok has over 1 billion active users, making it an excellent advertising platform; who’d miss that potential?

If you are confused about how to set up and run ads on TikTok Ads Manager, we’ve got you covered. Follow these easy steps to get started with TikTok Ads:


TikTok Ads campaign setup requires creating an advertiser account first. Enter basic details like country, industry, business name, time zone, phone number, and currency to register your ad account. Next, add a billing method to complete the process.

Get Started

Log into your TikTok Ads Manager, click “Campaign,” and select “Create” when the menu displays.

Choose Objective

Like Google Ads, TikTok Ads Manager also asks you to pick objectives to reach the intended goals. Choose from multiple options in three categories:

  • Awareness (increases reach)
  • Consideration (boosts views, traffic, and community interaction)
  • Conversion (encourages conversions and shop purchases)

Set Up a Budget

The next step is to set up a budget for your TikTok Ads campaign. You can select “no limit,” “Daily budget,” or “lifetime budget.”

Once you set up the account, you can create ads, save them as drafts, or run these ads on your account to increase reach, views, or conversions.

How to Advertise on X?

X, formerly known as Twitter, is another popular advertising platform. X serves as a huge newsroom where people worldwide share current affairs and their opinions on the topic. Compared to Facebook and Instagram, X reaches politicians and world leaders besides celebrities and others. So, many big names advertise on X to reach their target audience.

Some of the common types of ad campaigns you can run on X include:

  • Reach Campaign
  • Engagement Campaign
  • Website conversions campaign
  • Keyword campaign
  • App installs campaign
  • App re-engagement campaign
  • Video views campaign
  • Pre-roll views campaign
  • Product Ads Design
  • Quick promote campaign

But how do you create and run ads on X? Check this quick guide:

Create your X Ads Account

Go to and log into your X account. Next, go to Select the country, time zone, and currency; remember, you cannot change the details later. Now, add your billing information to create your account.

Select Objective

Once you have created your X Ads account, the first step in campaign setup is selecting an objective. X has the same categories as TikTok, where you can choose an objective from Awareness, Consideration, or Conversion.

Choose Audience

Next, choose the target audience. Narrow the targeted audience by demographics, interests, look-alikes, re-engager targeting, etc.

Select Bid

After designing the audience set, select a bid to decide how much you want to pay for every billable action; X recommends bids according to other metrics you select.

Mention Budget

You must choose a maximum daily budget during campaign setup to ensure you do not overspend. There is no minimum budget to cater to businesses of all sizes.

Create Ad

After filling in the technical details, design a creative ad with a killer copy. Use eye-catching images and videos to attract the audience. Studies suggest using videos between 6 and 15 seconds to get the best results on X. Moreover, add witty ad content and some emojis to make it interactive and exciting.

Key Takeaway

Advertising is critical to businesses today, and adequate campaign setup is the key to achieving your advertising goals. Now that you know Google Ad Words campaign setup for beginners, How to set up an email marketing campaign, and how to advertise on social media, get started!

Get in touch with digital marketing and advertising experts at Kubico for queries and consultation.

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