Today, product sales are not only about a useful product and its good images anymore. So, what is it that you need to do for profitable and frequent product sales?
Product content optimization has become a must to achieve your desired sales goals. It ensures your product appears in the top search results, and its description is compelling enough to compel the consumers to add it to their carts or buy it.
Here, a few questions arise, like how to optimize Amazon product listing and how to create product content and optimize it for better search engine results and sales. We will answer each of your questions, but before that, let’s first learn about product content optimization in detail.
What is Product Content Optimization?
Product content optimization refers to revamping your previous product content for better content quality, search engine ranking, and attracting more organic traffic. It targets every aspect, from creating effective product descriptions and high-quality product images and tutorial videos to adding relevant keywords and optimizing product titles and meta descriptions.
In simple words, effective content optimization helps fill the gap for your product to stand out. It also helps your product surpass the competitors in landing on your potential customers’ web pages first.
How to Optimize Product Content for Increased Sales?
Before we start discussing product content optimization, you must know that the process is not as complicated, and you’re an experienced e-commerce content specialist can optimize your content effortlessly. So, let’s read below to learn how to create product content and optimize it to achieve your business goals.
1. Start with Understanding Your Target Audience
The first step towards product content optimization is to know your audience, their interests, previous online shopping behavior, and priorities. Understanding your audience will help you create product content that fulfills their interests and fits the exact description they are looking for in a product. Once you have a simple definition of your potential leads and ideal customers, you can start with your keyword research.
2. Move Forward with Keyword Research
Keywords are the words used by audiences when searching to buy a product. For instance, “leather jacket,” “leather jacket women,” and “black leather jacket” are all keywords for leather jackets. Thus, adding keywords to your content is the primary way to appear in search results and social media feeds of your potential customers.
There are several online keyword generators to help with your keyword research, with Ahrefs and SEMrush topping the list. Just like that, you can search for keywords relevant to your product and add them to product descriptions, product titles, meta descriptions, and alt-text tags.
For better search engine rankings, use keywords with higher density and less competition. Also, remember to use the keywords naturally in the content for product content optimization.
3. Create Catchy Titles and Relevant Product Descriptions
Catchy product titles are the key to attracting a lead into reading product details, which most likely will turn them into successful sales. At the same time, product descriptions that flame the interests of your leads while focusing on the highlight features are essential to lock the customers into purchasing.
All you need to do is generate a title using your focus keyword, ensuring it doesn’t sound off-track. In addition, product descriptions that include all the necessary details about the product and have relevant keywords are enough to please customers. Lastly, ensure that the product descriptions are easy to read and engaging for your target audience; you can add bullet points in product descriptions for easy understanding.
4. Optimize Meta Descriptions
The first thing your leads see under the product title is its meta description or teaser. Going by the well-known “first impression is the last impression” saying, we must focus on meta descriptions for product content optimization. A search engine-optimized meta description should fall under the following criteria:
- It must be under 120-150 (most preferably under 120) characters.
- It must include at least 1-2 keywords, including the primary keyword.
Other than that, the teaser must increase your lead’s curiosity to read the product description to learn more about the product features.
5. Add Backlinks on Product Pages for Improved SEO
Backlinks are among the top three ways to improve search engine results. You can say that Google likes pages with more backlinks than those with fewer ones. For product content optimization and increased product reach, add as many relevant backlinks as you can on your product pages.
6. Generate High-Quality Product Graphics
Product content optimization is not only about words, but it instead focuses on product images and videos equally. High-quality product images are like a magnet to most of the customers. So, to get their attention, you must generate different pictures, with each showing a specific standout feature of the target product. Moreover, you can generate product assembly tutorial videos for your customers’ convenience.
Some Other Tips to Optimize Product Content
Now that you know how to create product content and optimize it for increased sales, here are a few tips to get some extra benefits of product content optimization:
Incorporate CTAs: Match your customers’ excitement to buy the product for increased conversions. Use catchy headlines to excite the customers through the content page and add clear call-to-action buttons there. Don’t forget that a little sprinkle of CTAs naturally throughout the product pages can go a long way in improving sales.
Short and Valuable Product Content: When creating product descriptions, ensure that the descriptions are not overwhelming for your audience. Write short and to-the-point descriptions that hit the right spot of your customers’ interests and encourage them to make a purchase.
Use Customer Reviews in Product Descriptions: There is no doubt that audiences prefer going through customer reviews more than reading long product descriptions. This is why you should add real customer reviews in your product descriptions and near CTA buttons to improve product content optimization. You can tell them how one customer loved the durability of your product or even add cropped screenshots of the reviews to the product pages. This is the last motivation your leads need to click on that “buy now” button.
Add Ecommerce Product Configurator: An e-commerce product configurator is a great help for getting customers insights into what they need in any specific product. So, why not add one to your product pages? Combining top-notch product content with an ecommerce product configurator will help bring in new customers and encourage returning customers.
Benefits of Product Content Optimization
E-commerce content specialists can bring in a great deal of benefits with product content optimization; some of them are discussed below.
Improved Product Visibility and Increased Organic Traffic
When you optimize product descriptions, URLs, and meta descriptions by following the basic SEO rules and utilizing relevant keywords, it is given that it will improve its search engine ranking. Once your product starts to appear higher in the search results, it will boost product visibility, which will most likely bring in more organic traffic to your product pages.
Encouraged Customer Trust in the Brand
Once you add customer reviews and an ecommerce product configurator for product content optimization, it will have a significant impact on new leads. More specifically, the customer reviews will help build trust between new or returning customers and the brand.
Enhanced Conversions and Sales
With the increased organic traffic on the product pages, it is not very unlikely that you will see a positive drift in the conversion rate and sales. You will notice how building trust and better search engine results can play a vital role in enhancing conversions.
Boost Return-On-Investment
The increased conversions and sales will help boost the return on investment (ROI) for your business, especially when you have an e-commerce content specialist team working on product content optimization.
It simply means that all these benefits, including improved product visibility, more organic traffic, enhanced conversions, and customer trust, will collectively help you achieve your set goals and ROI for product sales.
How to Optimize Amazon Product Listing?
For Amazon product listing optimization, we have seven easy-to-follow parameters, including:
- Relevant keywords: You must use relevant and potential keywords that are specific to a product. These keywords are what Amazon customers use on their search bars.
- Product images: Your product page must include a minimum of 5 to a maximum of 8 product or product-related images. However, the ideal number of images is 6.
- Product titles: The product title must include 100-150 characters, including your target keywords. You can use a hyphen (-) in between the keywords and add product color and model number in the title. Also, ensure to write the product title in the title case.
- Product descriptions: Write product descriptions in bullet points while mentioning each important feature. Keep the bullet points concise and clear.
- Product features: Add only the most important features in product feature bullet points. Add 5-6 bullet points at maximum, with the top two features mentioned in the first two points.
- Product ratings: Focus on your product ratings as they impact future sales, and look for ways to increase as well as improve the ratings.
- Testimonials: Customers rely a lot on the existing reviews. For instance, products with more and better existing reviews have more chances of increased sales. You can use Amazon’s Request a Review feature to request your customers to leave a review within a few days after the purchase.
Conclusion
To wrap it up, product content optimization has a vital role in improving search engine results and overall product sales. The above easy steps and tips will help you with fruitful content optimization, which, as a result, will attract more organic traffic. An e-commerce content specialist can create customer-centric product descriptions, optimize images and meta descriptions, add relevant keywords, to beat your competitors and generate the target return on investment this year.