The beauty industry has always been at the forefront of innovation, constantly adapting to changing consumer behavior and preferences. With the pandemic shifting the focus towards mental health, sustainability, and clean beauty, the industry is now exploring the impact of Web3.0 on its landscape. In a recent tactical session, Myra Genovesi, founder and president of MGM Power, and Vic Sheridan, founder of Vic Beauty, discussed how Web3.0 is reshaping the beauty industry by creating a decentralized and permissionless web. This new web allows creators to engage with consumers through avatars, NFTs, and virtual goods, providing unique experiences for the consumers.

Chris Sutton, the founder of S’ajoutent IO, is a mastermind when it comes to creating viral content for social media platforms such as TikTok, Facebook, and Instagram. He has developed a three-step content system that he uses to create multiple $1 million viral ads that transcend multiple demographics and have high engagement and fast revenue growth. Sutton’s cardinal rule is turning $1 into $3, and he explains the proven principles of direct response advertising that help him achieve this.

Contextual advertising is a term that refers to a range of targeting methodologies used in online advertising. Ned Dimitrov, the VP of Data Science at Stacked App, and Yang Han recently discussed the two main types of online targeting: behavioral and contextual. Behavioral targeting uses stored or historical data, while contextual targeting targets the user based on the particular page they are currently reading. Contextual targeting can use categories, keyword targeting, or newer methods, including AI-based or human-controlled algorithms

Content marketing has become an essential tool for businesses looking to reach and engage with their target audience. However, creating effective content marketing strategies can be a challenging task, particularly in today’s ever-changing digital landscape. That’s where design thinking comes in – a set of mindsets and design activities that foster collaboration to solve problems in a human-centered way.

In today’s world, consumers have more power than ever before. With endless choices and the ability to stay engaged with brands through social media, the traditional barriers to launching a successful business have been removed. As a result, even companies in categories that were not traditionally brand-led are beginning to think about their brand in new ways. In this landscape, it is more important than ever for brands to stand out and drive obsession, becoming part of consumers’ identities.

In today’s digital age, creating content that stands out from the competition and inspires conversion is essential to the success of any business. However, with so much content available online, it can be difficult to create something truly unique that resonates with your audience. In this article, we will explore a four-part framework for creating content that is both unique and effective. The first step in creating unique content is to understand what is keeping everyone looking the same. Many businesses are stuck on a plateau, functioning inside of the shoulds and should nots, and following a formula that has stopped…