Difference between Remarketing and Retargeting
Remarketing vs retargeting is an ongoing debate among marketers. So, we’ve compiled the differences between remarketing and retargeting here:
Influencer Marketing Hub
An influencer marketing hub can help businesses find the right influencers for their brand campaigns. Here’s how to choose the best influencer marketing platform:
Programmatic SEO: Step-by-Step
If you’re wondering whether programmatic SEO can be automated, this guide explains everything step-by-step:
What is Self-Monitoring, Analysis and Reporting Technology?
This article brings you a complete guide on S.M.A.R.T., including its attributes, techniques, warning signs, and benefits.
Tested Influencer Identification Tools and Tips
If you are worried about influencer identification for your brand’s marketing campaign, this article covers the best tips and tools for you.
Benefits of Hiring a Programmatic Advertising Agency
Programmatic advertising is among the latest and most upgraded forms of digital advertising. Due to the popularity of programmatic advertising, it is now a part of the marketing strategies of almost all digital advertising-holding companies.
Successful Email Marketing: Step-by-Step Guide
Almost every one of us had an email account way before we signed up for Facebook, Instagram, etc. So, we can say that email marketing has always been a thing!
Yet, businesses have started taking email marketing more seriously recently.
The Best Online Advertising Platforms
There has been quite a known thing about the best online advertising platforms, and why wouldn’t there be?
Online advertising has taken the e-shopping landscape by storm, allowing businesses to reach their targeted audience seamlessly. Today, brands are more connected to their users than ever, thanks to the incredible reach of online advertising platforms
Top 10 Affiliate Marketing Trends To Look At 2023/2024
Affiliate marketing has been a favorite among marketers, and the industry has been improving by the week. Despite the evolution of social media marketing in the past few years, affiliate marketing still claims its space. However, consumer behaviors and technologies have evolved, bringing up the need to stay updated with the top 10 affiliate marketing trends for 2023 and 2024.
How Is AI Changing Advertising
Marketers and advertisers have always struggled to find the perfect target audience to improve engagement and sales, but AI has solved the issue massively. AI allows advertisers to target audiences better by analyzing large volumes of data. Now, they can recognize the buyer’s behavior and preferences more effectively. This information will enable advertisers to create customized content that attracts the right audience without spending a humongous budget
Top Content Marketing Trends in 2023/ 2024
Following content marketing trends in 2023/ 2024 is inevitable to business success. Check them all here:
Marketing Copywriting
Heath Wilcock Shares His Five-Step Method for Creating Irresistible Sales Pages
In today’s crowded markets, it can be challenging to stand out and make your offer irresistible to potential customers. Heath Wilcock, a direct response copywriter, understands this challenge well and has developed a five-step method to help businesses create sales pages that convert even in saturated markets. He uses the acronym DUMMY to break down the framework of how to make an offer stand out in a crowded market.
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13 Top Secrets to Increase Your Organic Traffic Growth
Rank your website on top with Kubico through the best organic traffic growth tips and techniques.
Programmatic SEO: Step-by-Step
If you’re wondering whether programmatic SEO can be automated, this guide explains everything step-by-step:
Design and Marketing
Content marketing has become an essential tool for businesses looking to reach and engage with their target audience. However, creating effective content marketing strategies can be a challenging task, particularly in today’s ever-changing digital landscape. That’s where design thinking comes in – a set of mindsets and design activities that foster collaboration to solve problems in a human-centered way.
Reasons to Invest in a Keyword Density Analyzer
Google does not appreciate keyword stuffing, so you must invest in a keyword density analyzer to rank in SERPs. Read more here
Influencer Marketing Hub
An influencer marketing hub can help businesses find the right influencers for their brand campaigns. Here’s how to choose the best influencer marketing platform:
Advertising
Contextual advertising is a term that refers to a range of targeting methodologies used in online advertising. Ned Dimitrov, the VP of Data Science at Stacked App, and Yang Han recently discussed the two main types of online targeting: behavioral and contextual.
Behavioral targeting uses stored or historical data, while contextual targeting targets the user based on the particular page they are currently reading. Contextual targeting can use categories, keyword targeting, or newer methods, including AI-based or human-controlled algorithms