When we talk about a successful business, lead generation is among the first things that come to our mind. However, the world is moving fast, making it difficult to generate leads using traditional methods. Now marketers are incorporating AI in advertising. Thus, AI lead generation also makes lead generation as effortless as possible.
Digital marketing trends keep progressing with each passing day. And AI is the latest way to make things easier and quicker in the digital world. It’s amazing how AI lead generation tools can help create and convert leads into forever loyal customers effortlessly.
So, let’s dive into the eight best methods to use AI for effective lead generation.
8 Proven Methods for AI Lead Generation
AI Powdered Email Marketing
Marketing your business through emails will never go extinct. The reason? The exceptional profiting results it shows!
According to research, email marketing strategy shows over 4,000% ROI.
Email marketing can also prove to be a great method for AI lead generation B2B. Use an AI tool to create an email marketing strategy based on your business. The AI assistant will write automated emails specially personalized for your target audience. Not only that, it will also send them at the pre-decided time.
Create emails with subject lines that interest your leads with limited-time offers. For instance, you can offer a 30-days free trial for your educational newsletter or a free download. It will excite the reader to take steady action to subscribe or download.
Optimize Your Website and Campaign
Undoubtedly, AI is a pro in processing extensive data and refining it in a few seconds. AI leverages user data and behavior for website optimization; it eventually increases lead generation as well as conversion rate. Moreover, it can help you optimize and mold your website for your target audience.
Besides websites, AI tools can also help in creating an effective campaign for a specific target audience. For instance, let’s say your visitors prefer to get a way to contact or connect with the business immediately. The software will automatically make edits to your ads and make them ideal for your audience. Making good use of AI lead generation tools for optimizing your website and campaign will boost leads and conversions.
Use AI Chatbots
You must answer all the queries of potential customers to convert them. And for that, nothing can be more effective and helpful than AI chatbots. An AI chatbot is an intelligent tool that can converse with the lead in the most human-like manner. While you may take time to respond, this virtual assistant will be ready to assist the audience 24/7.
Using an AI chatbot will keep the visitor engaged while answering all their questions. The chatbot also provides all the important insights related to your product to the leads. In addition, visitors staying for too long on your website will increase the website traffic. Thus, it also raises their chances to convert. The AI chatbots will also guide the leads to connect with human representatives for further communication.
Use AI Video Content to Attract Traffic
Reports show around 65% of us tend to learn and understand better through videos.”
So, why not incorporate video messages in your content or emails? Creating short, informative, and to-the-point relevant videos helps increase the response rate. Even though videos will give a boost to your business, it is a time-taking process.
But not with AI!
AI lead generation video-making tools will help you from A to Z in creating a video. With AI, you can create a personalized video script by just giving the right prompts. Use the AI script to generate AI video for your business. You might initially think it’s not your piece of cake. But trust us, it is as simple as it sounds.
Lead Scoring via AI
It is essential to know the quality of the leads in order to increase the conversion rate and sales effectively. Often, the sales teams end up wasting their time on low-quality leads. Such mistakes cost you money, time, and effort. Therefore, to avoid any such human errors, using AI lead generation tools is a smart choice.
AI tools filter out leads into high-quality leads and low-quality leads. AI memorizes buyer patterns and works further on the ones that are likely to buy the product. The AI assistant will engage with such leads through follow-up emails and messages. The users also get the option to call and chat with the team for any queries.
Sending follow-up emails or messages is an effective and clever way to increase conversion rate and sales.
According to research, around 80% of leads take about five follow-ups after the first contact to make a final decision.
Create and Post Quick Content
Posting relevant and informative content frequently is one of the most effective lead-generation methods. They also help gain the audience’s trust. However, typically content creation takes time and effort, which slows down the process a bit. And that’s where you use AI tools to publish frequently and timely.
Use an AI lead generation tool to speed up content creation for your website. Plus, you can create content of any type with AI. For instance, you can generate blogs through Jasper, videos through an AI video generator, and engaging images from Midjourney. By speeding up the content publishing process, your website will have higher organic traffic, eventually bringing in more leads and conversions.
Customize Experience for Each Customer
Personalizing content suggestions for each customer is among the most daunting marketing tasks for humans. In contrast, AI can do that in a blink of an eye. AI lead generation companies and tools analyze previous browsing behavior and preferences of each visitor. And by identifying such patterns, AI generates customized results for each lead. AI paces the lead generation process by producing and suggesting content highly targeted towards an individual.
Personalized content builds customers’ trust in your business, resulting in a firm relationship. Leads become more interested in your product when they see content specially tailored according to their liking. Also, personalized content increases the likelihood of converting. It’s a tried and tested method; many companies have seen a rapid increase in their sales by using AI assistants to customize customers’ experiences.
It’s impressive how AI predictive analytics tools learn customer behavior patterns and predict high-converting customers. Based on the lead’s likings, pain points, and interests, AI lead generation helps send accurate recommendations to the sales team. These proposals tell the sales department to send the needed content to leads at the most appropriate moment.
Let’s imagine when our trusted AI tool senses that a lead is interested in learning more about our product; it suggests sales representatives to send exciting brochures and captivating demos. And when the potential customer is an inch away from purchasing, AI proposes to offer discounts to seal the deal.
Additionally, with similar AI suggestions, the sales team can also detect chances to promote and sell products to loyal customers. E-commerce shopping stores like Amazon and Alibaba are great examples that predict recommendations for the future.
Top 10 AI Lead Generation Tools
Countless AI lead generation companies offer tools and assistants to help you in lead generation. Let’s have a look at the ten best options to build a successful online business:
Imagine using AI lead generation tools that offer every feature you need for a successful business. Certainly, Kartra is one of those. It is a dream-come-true for online business marketing. From generating leads, creating sales funnels, and sending emails to crafting landing pages, Kartra does it all for you.
Seamless AI helps discover the target accounts of your ideal customers. Moreover, by using artificial intelligence, it finds all the missing information of your leads. There is no doubt why experts suggest this tool widely for AI lead generation B2B.
CoPilot-AI is another AI tools you might need to get a hold of. It filters out the best prospects and brings in new leads to your pipeline through LinkedIn. CoPilot-AI also keeps track of the required follow-ups.
Jasper helps you create faster content for your website by saving a lot of time. You only need to give it a prompt, and your task is done in the next few seconds. It is one of the most high-quality content-generation Ai software.
OneMoreLead is an AI tool that identifies high-quality prospects from all the leads. It also sends automated customized follow-up emails to convert leads into sales effectively.
Leady is an AI tool that helps generate potential B2B leads by analyzing each and every website visitor. Furthermore, it filters out high-quality leads and sends them specially crafted detailed business profiles at the right time.
Surfer SEO is an AI lead generation SEO tool that creates search-engine-optimized websites. It helps optimize the website and content based on your target audience’s interests.
ChatGPT can help speed up the process of content creation by generating unique and accurate content in a blink. You can also use ChatGPT to create video scripts to record video content for your website.
Generate Leads with AI Today!
AI lead generation is critical to any business today, making it easy to generate leads. If you are not familiar with the process, outsourcing lead generation can help.