Conversion rate optimization is critical to boost conversions on your website. It helps you encourage the visitors to convert instead of bouncing back. Thus, various strategies collectively help you bring in more sales efficiently.
Let’s say you hired an exceptional website designer for your business and it looks great. However, most visitors leave the website without purchasing or adding anything to the cart. That’s not what you want, right?
The average conversion rate across industries is 2%-5%. So, if you have a conversion rate below 2%, it needs fixing!
This article covers all the proven strategies that can help you boost conversion rates quickly and efficiently.
How to Boost Conversion Rate?
Analyze Your Competitors
If your competitors are doing better than you, they are definitely applying techniques you lack. So, it’s always good to analyze your competitors and check their strengths and weaknesses. It will help you highlight your strengths and fix faults in your conversion funnel.
Competitor analysis allows you to understand the differences your customers see on both websites; realizing the problems makes it possible to apply solutions and surpass your competitors.
Add a Luring Pop-Up
We all agree that pop-ups are annoying when you open a website and they just ‘pop up!’
But some of them are more luring than irritating. For example, if you visit a website and a pop-up gives you a 10% discount in exchange for your email, wouldn’t you want it?
Alternatively, you might see a pop-up saying get a copy of “10 secret tips to win your first client” with your first purchase. Who doesn’t want to know all those secrets?
So, pop-ups can be good or bad for your site, depending on how you use them.
The best way is to opt for exit intent pop-ups that appear exactly when the visitor is about to leave your site. They immediately catch their attention, encouraging them to make their first purchase, and boost conversions.
However, the pop-up must be attractive, simple, yet compelling. Try different offers and options to check what interests your audience the most.
Shorter Forms = More Conversions
You must have heard less is more, which is true when you want to boost traffic and conversion rates on your website.
Besides pop-ups, I’d vote long forms the second-most annoying part of visiting a website. It’s a fast world, and people do not want to spend time on anything that does not benefit them.
Around 27% of people abandon forms because of the length. Yet, limiting the number of form fields to three can reduce form abandonment rates.
So, if you also have long sign-up forms on your site, it’s time to shorten them. Remove any extra fields you do not require to convert those leads into customers. Ask only the necessary information so visitors can move to their intended purchase.
Also, avoid asking for their phone number if it’s not critical, as 37% of users abandon a form requesting their phone numbers unless the field is optional.
Use a Third-Party Sign-Up
Do you know what’s better than shorter forms? No forms at all!
One of the most helpful elements to boost conversions is eliminating forms and using a third-party sign-up instead. You will be amazed to see how many more people sign up when you remove the manual form.
Offer the visitors alternate options, like Google, Facebook, etc., to sign up.
Add Customer Satisfaction Proof
While online shoppers are increasing daily, people are also more skeptical about spending money on unknown brands. Buyers thoroughly check reviews before making an online purchase.
Studies show that 89% of consumers check online reviews before purchasing. Thus, social proofs and reviews build the visitor’s trust in your business and boost conversions.
You can add customer satisfaction proofs on your website in the form of
- Star ratings
Moreover, you may also add some case studies and third-party reviews to show how you have helped your customers, including the results and their thoughts about it.
Give What the User Expects
When you think about “How to boost conversion rate,” meeting visitors’ expectations is a must. You might want to add a link to your website’s homepage on an ad. But the visitor will be disappointed to not land at the product they expected.
So, always give the users what they want to see; add the right amount of text and multimedia on the landing pages to not overwhelm them.
Build Strong CTAs
CTAs are pivotal to conversions as the user will look for the CTA when they want to convert. Thus, you must focus on your CTAs when thinking of how to boost conversions.
Having one or more CTAs on your website is not enough. You also need to consider:
- CTAs are compelling
- CTA’s position
- Visibility of the CTA
Your CTAs must be easily visible and attractive to compel the visitors to take action when they visit your site.
Not everyone visiting your website might be adept in the field. So, experts suggest cutting the jargon and making it easy for visitors to check your website.
Using everyday language might encourage them to get in touch to better know about your service or product. On the contrary, complicating web texts can scare them off!
Creating urgency has always been a winning strategy to boost conversions; you can use the same to increase sales. Initiating urgency pushes the visitors to buy the product before it’s all sold out.
You can exhibit the need for urgency on your web pages in different ways, like:
- “Only two products left in stock”
- “Five items sold in the last hour; only two in stock”
- “Someone else has also added this last stock item to their cart; order within 5 minutes to get it”
and many others!
Offer Live Chat
Customers love it when they can get answers to their queries right away rather than writing an email. It makes the purchase decision incredibly easy when a chat agent provides them with all the necessary information.
Hire chat agents or create multiple chat flows to ensure your customers get the answers they are looking for. It’s really simple but plays a significant role in boosting conversion rates.
A/B testing is inevitable to increase conversions on your site. Test everything on your website to improve it and encourage more visitors to convert. A/B testing includes checking different elements and experiences for your audience by dividing them into two groups. You can also opt for A/B/n testing to try multiple variants.
Common A/B testing elements on websites include:
- Website design
- Landing pages
- Live chat features
Offer a Money-Back Guarantee
Users are more likely to believe a brand’s quality that does not hesitate to offer a money-back guarantee. Yes, if you are wondering, this is risky, but not when you do it the right way.
Here’s what you need to consider when offering a money-back guarantee to boost conversions:
- Make sure your product is so good that every purchase does not become a return
- Offer a wider money-back window to build trust and encourage more people to buy
- Ask the customers to send the product back before refunding them to avoid scams
Abandoned Cart Conversions
Do you know what’s easier than finding new leads to convert? People who already showed interest in your product.
Statistics show that 70.19% of people abandon their carts instead of proceeding to checkout. Besides finding a common pattern between these car abandonments, an abandoned cart email must be on your conversion boosting strategies list.
Send an email to all such customers within 24 hours of the abandonment, reminding them of it. Moreover, send another email within 3 days, initiating urgency and concern. You can also add a discount or offer to boost conversions through this email marketing campaign.
How often do you open a blog and close it because of all the ads haunting your screen? The same is true with landing pages.
When consumers see lots of content on your landing pages irrelevant to their goal, they are more likely to bounce. Thus, your landing page must be free from distractions and encourage the user to purchase. Only focus on the important elements and details your customer requires.
Heat map testing is the best way to analyze web pages and remove which elements annoy your visitors. Take out everything from your landing page that might be a hurdle in conversion.
Optimize Your Website
It is not possible to boost conversions until you optimize your website. As soon as visitors land on your website, they should be encouraged to purchase instead of bouncing back. Here are a few things you must consider when you want to boost your conversion rate:
Simple design: Create a simple website that is easy to navigate and does not have a plethora of colors and fonts. Make it easy to scroll and move to different pages to make shopping seamless for the visitors.
Fast page loading: A huge number of potential customers exit a website when it takes too long to load. Avoid adding too many elements that hinder fast loading to keep the visitor engaged.
Optimize for mobile: Google follows mobile-first indexing, meaning optimizing for mobile is more important. Besides keyword density analysis and meta title length, also adjust the website design and responsiveness for mobile users.
Local optimization: Optimize your website according to location if you sell your products in a particular region. Focusing on local SEO helps you rank in Google Map Packs and search results to boost organic traffic and conversions.
Add filter: Add filters to your website to make it easy for the visitor to find what they are looking for. If you have an ecommerce site, adding multiple filters and sort-by options facilitates the users, eventually increasing conversions.
Allow search: The visitors can search for their required items on the website. It takes away the pain of scrolling through hundreds of items when they already know what they want.
Leverage the Data
Companies often run A/B testing and other changes in the website but fail to use that data to their benefit. Optimizing conversion rates requires using the data correctly to make data-driven decisions. All these changes and testing will not help until you use that data correctly.
So, use adequate tools and analytical reports to decide what to do next. Whether you want to change a headline, remove a CTA, or add another graphical element – trust the reports!
So, Are You Ready to Boost Conversions?
Now that you know how to boost conversion rate, it is time to implement these strategies to drive results. If you are confused about conversion rate optimization, our CRO experts at Kubico would be happy to help.
Get in touch with us today to get answers to all your queries!