PPC is a convenient way to boost your brand’s visibility and increase conversions, but nothing beats organic traffic. Thus, making it important to focus on organic traffic growth.
Bringing more people to your website organically takes more time than advertising. However, it is a worthwhile investment. It will help you stay on top of search results without relying on paid ads.
This article tells you everything about organic traffic strategy to increase website visits and conversions.
What is Organic Traffic to a Website?
Organic traffic refers to visitors who land on your website through unpaid sources when they search for a particular keyword. Traffic from organic sources offers better retention rates and higher conversions when your landing page resonates directly with the user’s query.
While the traffic may come from any search engine, including Yahoo, Bing, Safari, Opera, etc., most websites focus on Google Chrome ranking; it is among the best browsers. Google keeps updating the ranking algorithm, and it uses over 255 metrics to rank content on the search engine.
Direct Vs. Paid Vs. Organic Traffic
Before we tell you how you can increase organic traffic to your website, here’s a sneak peek into the differences between direct, paid, and organic traffic.
Direct Traffic: Direct traffic refers to visitors landing on your website by entering the URL into the address or search bar. E.g. www.Amazon.com
Paid Traffic: Paid traffic comes from the ads you run on the search engine that typically bring your business to the top. Google indicates paid ads by adding a ‘sponsored ad’ label to the search result.
Organic Traffic: Organic traffic comes to your website when a user enters a query in the search bar. It is an excellent way of driving new visitors and potential customers to the website.
Benefits of Organic Traffic Growth
Organic traffic pushes your website to the top of search results without spending money on ads, leading to many advantages, including:
- Sustainability in the long run
- Highly qualified leads as the results are driven by customer intent
- Targeted viewership
- Offering a competitive advantage
- Brand awareness and new customer acquisition
- Higher brand loyalty
- Building credibility
- Improved conversion rates
- Cost-effectiveness
Now that you know what is organic traffic to a website and the benefits of improving organic visitors to your site, let’s quickly dive into the techniques and tips for growth.
13 Organic Traffic Strategy Techniques and Tips
Create Killer Meta Tags
Meta tags, including meta titles and descriptions, are critical to your content’s organic ranking. Whether you want to rank a blog article, home page, or contact us section, meta tags are your best friend. They are search engine friendly and inform the readers about the content within.
Use all your important keywords in meta tags and follow Google’s guidelines to create optimized meta titles and descriptions.
Appear in PAA
Businesses usually think the only way to increase organic traffic is to optimize their content to rank on top in search results or at least in the top ten. But there’s more!
Google’s PAA (People Also Ask) section appears just below the first or two results, offering further details on the user’s query. Many readers also visit the websites in the PAA section to get further insights on the topic.
You can rank in PAA by:
- Using question-style subheadings
- Adding lists and bullets to your content
- Offering precise, definition-like answers
Ranking in PAAs can push you to the top even if you do not directly appear at the topmost of search results. Eventually, it leads to brand awareness and a higher CTR.
Optimize for Featured Snippets
Besides page ranking in search results and PAAs, optimizing your content for featured snippets is critical to organic traffic growth.
What’s better than a highlighted part of your content at the top of search results anyway?
An EngineScout survey showed featured snippets received 35.1% of the total click share. Thus, optimizing Google’s featured snippets is an excellent strategy to push your pages to the top and increase the click-through rate.
Focus on Local SEO
Local SEO is a wonderful opportunity for businesses with a physical location to rank in search results. It shows you in organic searches and the Map Pack, allowing more people to discover your business.
Focus on basic SEO strategies, keeping local elements in mind to rank your business among the top results. Local SEO is undoubtedly a game changer for physical stores especially.
Guest Posting
Guest posting and backlinks are integral to bringing organic traffic to your site. Obtaining backlinks from high-authority websites increases the credibility of your website, encouraging Google to push you to the top.
You can get backlinks by:
- Asking others you know in the business
- Guest posting on top websites
- Requesting businesses to mention you on their site
Sending creative and persuasive outreach emails can convince the best in the business to feature your business in their content and add links. You may also share guest posting content you have prepared for their blog.
Get Backlinks on Brand Mentions
Websites might mention your brand but do not link it to you, known as an unlinked brand mention. This is your opportunity to ask them for a link and find other places where someone has mentioned you to request a backlink.
Semrush’s Media Monitoring tool allows you to find all the instances where content mentions your brand name without a link. Once you find them all, write outreach emails and ask them to add your link; most would be happy to do so.
Improve Internal Linking
While internal linking will not magically push your content to the top position, it plays an important role in organic traffic growth.
Google updates its algorithm frequently, focusing more on website structure than ever before. Creating a content strategy and adding internal links enables Google to crawl your site in an organized manner.
The best way is to find your pages ranking on the second page and improve their internal linking to bring them to the first page.
Create Topic Clusters
Topic clusters somehow play the same role as internal linking, making it easy for Google to understand your site’s structure. Topic clusters refer to creating highly targeted content on long-tail keywords around a pillar topic. Then, you link the topic clusters to the pillar page, signaling a connection among them.
Topic clusters can be pivotal for your website if you already do not have them on your site.
Use Visuals
Stats show web content containing visuals like images and videos received up to 94% more views on average.
So, adding images, videos, and animations can increase your website’s retention rate and decrease bounce rates, eventually contributing to organic traffic growth.
Update Content
Updating content regularly is critical to improving your website’s visitors. It comprises everything from titles and descriptions to website and blog content.
As Google keeps surprising us with updates, staying on top requires modifying content accordingly. Add tables, infographics, videos, links, and update them frequently to stay relevant.
Optimize Content for Core Web Vitals
Google uses Core Web Vitals to analyze the user experience; they significantly contribute to your site’s ranking. Core Web Vitals comprise website-related elements like FID, LCP, and CLS.
FID: First Input delay or FID is the time taken by a page to interact; it should be less than 100 milliseconds.
LCP: LCP is the Largest Contentful Paint, which translates to the time a page takes to load; it must be lower than 2.5 seconds.
CLS: Cumulative Layout Shifts is the unexpected layout shift of the visual page content; it should be less than 0.1.
Improve your Website’s Mobile Responsiveness
Did you know 4.32 billion people use the internet on mobile phones, and 51.52% of all web traffic comes from mobile phones?
Mobile traffic is essential to organic traffic growth; thus, you must ensure that your website’s performance and on-page SEO are mobile-phone compliant.
Remove content that does not Perform
If you have just started trying to rank on the top in SERPs and focusing on SEO, you might have non-performing content on your site.
This content does not play a role in helping your pages rank but also disturbs crawling and indexing. Due to these pages, Google does not reach other important pages.
So, removing this content from your website allows Google to check and rank your pages easily.
Organic Traffic Google Analytics
Google Analytics is a vital SEO analysis tool that helps you understand what is organic traffic to a website. This tool by Google gives you all insights regarding your website’s performance in terms of traffic, views, clicks, bounce rate, etc.
Here’s how you can check your website’s organic traffic through Google Analytics:
- Log into your Google Analytics account
- Select ‘Acquisition’ from the left menu
- Go to ‘Overview,’ which will show you a breakdown of the top channels’ traffic
- Check the percentage of organic traffic on your site
- Scroll down to find ‘Organic Search’ and check organic search details, including new users, total users, bounce rate, etc.
Increase your Website’s Organic Traffic
This article shared all organic traffic growth techniques and organic traffic Google Analytics. So, are you ready to increase your website’s organic visitors?
You can boost your website’s organic traffic using the tips mentioned above. But if you need expert help, our SEO team at Kubico is always eager to help.
We utilize the best organic traffic strategy and improve your website’s responsiveness to beat others to the top.